What Is Equipment Vendor Financing?

Equipment vendor financing explained

Help your customers say yes with point-of-sale financing

Equipment vendor financing means the seller offers or arranges financing so the buyer can pay over time. Most vendors do it through a finance partner, so they get paid up front while the customer makes monthly payments. Here is how it works and the 7 programs you can offer.

7financing programs to offer
Up to $250Kper deal on the application alone
24–48 hrstypical app-only decision
Soft pullto pre-qualify your customer
Equipment dealer reviewing financing options on a tablet with a customer at the dealership
The programs

7 vendor financing programs you can offer customers

Having more than one structure ready lets you match the payment to how each customer's business earns.

1. $1 buyout leaseThe customer owns the equipment at the end for $1. Best for equipment they will keep.
2. Fair Market Value (FMV) leaseLowest payment, with the option to buy, renew or upgrade at the end.
3. Equipment Finance Agreement (EFA)The customer owns it from day one, like a loan, with fixed payments.
4. TRAC leaseFor trucks and trailers: a set residual that lowers the payment.
5. 90-day deferred paymentsOn select programs, well-qualified buyers can start payments up to about 90 days out.
6. $99 promotional paymentsLow starting payments before the full payment begins (for well-qualified businesses: strong credit, 3+ years in business and quality equipment).
7. Seasonal or step paymentsPayments that follow the customer's busy and slow months.
Bonus: several vendors, one paymentBundle equipment from more than one seller into one approval.
Two ways to offer it

Financing in-house vs. through a finance partner

Vendor finances in-houseThrough a partner like Liberty Capital
Who carries the riskYou doThe lender
When you get paidOver the life of the loanUp front, usually 1–5 days after signing
Credit decisionsYour teamOur underwriters and lender network
Customers with weaker creditHard to approve safelySeveral credit tiers, startups considered
PaperworkYou create and track itWe handle applications and documents

Most dealers choose a partner so they can offer financing without tying up their own cash or taking on credit risk.

Watch

Meet Liberty Capital Group

Funding your equipment.

Your trusted source for business capital.

Why Liberty Capital

What financing does for vendors and buyers

1
More closed dealsA monthly payment answers the price objection on the spot.
2
Bigger ticketsCustomers often choose the better model or add options.
3
Customer loyaltyBuyers who financed with you come back for the next unit.
4
Better cash flow for buyersCustomers keep their cash for payroll, materials and growth.
5
Easier approvalsEquipment financing is often easier to get than a bank loan, including for startups.
6
Soft costs includedTax, delivery and installation can be financed with the equipment.
Requirements

What your customer submits

  • The one-page Customer Credit Application
  • Your invoice or quote (multiple vendors can be combined into one payment)
  • 3–4 months of business bank statements
  • Down payment if required by their credit profile
  • Financial statements for larger deals

See where you stand with the approval indicator.

Straight talk

Less-than-perfect credit is not a dead end

Customers with marginal credit or a new business can often still be approved with a down payment, commonly somewhere between 5% and 40% depending on the profile. We pre-qualify with a soft inquiry, so your customer's score is not affected just to see options. A lender runs a hard inquiry only once the deal moves forward.

How it works

How to start offering financing

  1. Enroll as a vendorComplete the Vendor Profile or enroll online.
  2. Quote paymentsShow a monthly payment next to your price.
  3. Customer appliesOne-page application plus your quote and bank statements.
  4. You get paidWe fund you directly once documents are signed.
FAQ

Equipment vendor financing questions

What is equipment vendor financing?

It is financing offered at the point of sale by the equipment seller, usually through a finance partner, so the buyer can pay over time while the vendor is paid up front.

Does offering financing cost the vendor anything?

There is no cost to enroll in our vendor program. See the Vendor Program Guide for program details, including referral fees on funded deals.

Can customers with bad credit be approved?

Often, yes, usually with a down payment. Startups and past credit issues are considered.

Can a customer combine equipment from several vendors?

Yes. Equipment from multiple vendors can be bundled into one approval and one monthly payment.

Does applying affect my customer's credit?

We pre-qualify with a soft inquiry that does not affect their score. A hard inquiry happens only once the deal moves forward.

What is the difference between a lease and an EFA?

With an EFA the customer owns the equipment from day one. With a lease, the lender owns it until the end of the term. See lease vs. EFA.

Ready to offer financing to your customers?

Download the Vendor Profile, or call us to talk through the program.

Related

All financing subject to credit approval. Promotional structures are approval-dependent. Liberty Capital Group, Inc. NMLS #2009539 · CA DFPI #60-DBO49692.

Vendor Sign Up

Sell equipment? Offer your customers financing at the point of sale, get paid directly when the deal funds, and earn a referral fee on funded deals.

Vendor Package

Everything your sales team needs: program overview, credit guidelines, and a fillable customer credit application. Questions? Our vendor team is here to help.

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